According to ZKDP (Polish bureau of circulation in Poland) all national dailies in Poland noted a decline in circulation in August 2009 comparing to the same period year before.The largest daily in Poland is the boulevard-type "Fakt" (Axel Springer Polska). Its circulation in Poland reached the level of almost 455.000 copies. "Fakt" had a 7% decline in circulation in August, yoy. The second newspaper was the opinionated "Gazeta Wyborcza" (Agora) with circulation of almost 320.000 (13% decline). The rest is as follows:
The situation slightly differs when month to month is compared. In this case, month to month, only "Gazeta Wyborcza" and "Gazeta Prawna" had risen their circulation. Here is the comparison of August to July 2009:
Circulation of "Dziennik" and "Gazeta Prawna" are posted for the last time separately. Since September 14th, the two papers have merged and are now one "Dziennik Gazeta Prawna".
"Fakt" and "Super Express" are boulevard newspapers. "Gazeta Wyborcza", "Rzeczpospolita", and now "Dziennik Gazeta Wyborcza" are opinion newspapers. "Przegląd Sportowy" and "Futbol News" are sports newspaper. "Futbal News" was llaunched in July this year and is being sold twice a week (not really a daily, but according to the Polish press law, a daily is a newspaper which is published more often than once a week). The last two from the list: "Puls Biznesu" and "Parkiet" are business newspapers.
Just a few more words of wisdom. The figures in the chart represent the real sales level of the national dailies in Poland (that means sold in the newsstands and within subscriptions). Some publishers use extra means of promotions, such as distributing newspapers for free with coffee in McDonald's or on the planes, or in the trains. Those numbers are not included in the chart, as this is an audited real sales level. Therefore publishers may show a slightly higher numbers in their corporation information.
Photo by just.Luc (just.Censored) - CC license